World Premiere

Obrigheim am Neckar - Berry.En - producer of premium nutrition drinks and nutritional gels 'Made in Germany', held its successful opening event for Germany on 17 January 2010. With more than 200 invited guests at the Frankfurt Hilton, Berry.En's innovative marketing concept was presented to the public for the first time. The event's highlight was the world premiere of Berry.En B.EN, a world innovation in functional nutrient drinks.

The unique B.EN formula contains 80% premium juice 100% natural energy sources, antioxidants and Palatinose™, the long-term energy supply. All guests at the event were given a bottle of B.EN and tried it straight away. Together the Berry.En community celebrated the first sip and the excitement could not be missed. The innovative and sustainable design, highest quality and functionality in all the ingredients, extraordinary taste excellent value for money were well received on the opening night and are also expected to go down well with Berry.En customers.

From February onwards, B.EN is going to be available to end consumers in Germany, Austria and Denmark via direct marketing as well as exclusive restaurants and bars. The press, represented by the publisher of NETCOO magazine, congratulated the new German start-up for its highly successful opening. With B.EN, the young German company has launched an innovative and exciting new product in the market for high-grade wellness, sport and nutrition drinks.

For further information regarding Berry.En's premium products and opportunities to become a partner in the Berry.En business, please visit the official website at www.BerryEn.com or send your enquiries to PublicRelations(at)BerryEn.com